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Little Nell was created by Penny in 2014. A self-confessed magpie who was frustrated by a lack of affordable, quality jewellery on the high street.
"I couldn't find the jewellery I wanted to buy, it was either way out of my budget, or cheap, poor quality pieces that wouldn't last beyond a few wears. There had to be some middle ground, and that's where Little Nell was born.
I was juggling our fledgling brand alongside a full-time job, spending all my spare time making, sourcing, and negotiating with suppliers. It became my passion project, and I wanted to spend all my time on it. Within a year I’d quit my job to give Little Nell my full commitment."
Our mission is to bring you jewellery with a timeless appeal. We don't follow trends, we're inspired by vintage treasures, our own family heirlooms and simple jewellery box staples to bring you collections that will stay with you season after season.
Sarah joined us in 2020, having run her own homewares store she had the perfect small business skill set to take Little Nell to the next level.
She makes sure all your orders are packed and shipped on time, and that the studio is running smoothly.
When she's not in the office Sarah can often be found out with Douglas, her very handsome Border Terrier or working on her next Interiors project. She's an expert at picking delectable colour palettes and sourcing unique antique gems.
Harri came on board in 2024 to help take our in-house marketing to the next level.
She's a whizz with words, and always brings a wave of positive energy (and treats) into the office with her.
Her love of dopamine dressing and magpie tendencies made her the perfect addition to our small team. (That and she's always happy to shower Ernie with the constant attention that a demanding studio schnoodle needs, often sharing a seat together.)
